TSB brand to return to the high street

The TSB banking brand is set to make a return to the high street, as part of the deal that will see the Lloyds sell 632 branches to the Co-operative.

TSB identity
TSB identity, by Rufus Leonard

The deal is still subject to regulatory approval, but both sides hope to complete the deal by November 2013.

If the deal does go through, the 632 affected branches will rebrand as TSB branches next summer – with the new TSB branding created by Rufus Leonard, which has worked with Lloyds TSB for more than a decade as its group brand development partner.

The branches – which are referred to as ‘Verde’ branches – will then transfer to the Co-operative Group under this brand when the deal completes towards the end of next year.

It is not clear at this stage whether the branches will then retain the TSB branding, or will come under the Co-operative branding.

Hide Comments (7)Show Comments (7)
  • Jimbo November 30, -0001 at 12:00 am

    Hard to imagine this looking any more bland.

    In a high street increasingly in trouble this is an enormously miserable output.

    Banking is crying out for an injection of charisma. Character and principle.

    This branding is sadly bereft of anything other than the dullards click.

  • Michael Bolton November 30, -0001 at 12:00 am

    Isn’t this a massive waste of time, money and effort? Of course as soon as the co-op take over they’ll all be rebranded as Co-op – that was the whole point to make a much bigger coop bank.Blink ans you’ll miss it.

  • Chris Clowes November 30, -0001 at 12:00 am

    Ouch! Could they have made that any less interesting? I don’t usually criticise output without knowing the brief but flippin eck that is a stinker. Uninspirational, 30 years too late and a universal thumbs down from us. I think as above – it’s a placeholder till CoOp rebrand it. Let’s hope.

  • matt November 30, -0001 at 12:00 am

    @ Anonymous | Fri, 20 Jul 2012 9:26 am

    Agree with you that its bland lacks charisma, character & principle. But i think its perfect for tsb as thats what they are, and all the other banks that have the same ‘dont really care’ attitude.

    We need to start getting behind bankofdave (burnleysavingsandloans) get other local banks set-up & take on the “Big Banks” make them stop & look at what they are doing wrong.

  • Peter November 30, -0001 at 12:00 am

    Anyone old enough to remember when TSB was around the last time will know why this looks like it does, if drawing on its heritage was part of the brief.

    TSB’s proposition (like its logo) was simple: something the personal banking sector is crying out for.

    Let’s hope Co-op’s values, firstdirect’s customer service and the growing movement of investment to do good rather than make money is at the heart of how new TSB does business.

  • Andrew Bowden November 30, -0001 at 12:00 am

    Concept sound but needs a better font – the font choice is sadly dull and makes the logo look dull.

    To be honest that’s probably good for Lloyds – don’t want a new, swanky (temporary) competitor made out of their own branches after all.

  • Barney November 30, -0001 at 12:00 am

    I likes it! I likes it so much I am gonna buy it!

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