The new bird will become Twitter’s main identity, replacing the former main logo, which was ‘Twitter’ in bubbled text.
Twitter’s creative director Doug Bowman (@stop) says the Twitter bird will be used to represent Twitter in all instances, adding, ‘There’s no longer a need for text, bubbled typefaces, or a lower-case “t” to represent Twitter.’
The new Twitter bird is a simplified version of the previous bird mascot, and is rendered in a slightly different shade of blue.
Bowman says, ‘This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends’
He adds, ‘Our new bird grows out of a love for ornithology, design within creative constraints, and simple geometry.’