Twitter launches new bird logo

Twitter has updated its bird mascot, with the company saying the redesigned mark will now become ‘the universally recognisable symbol of Twitter’.

The updated Twitter bird logo
The updated Twitter bird logo

The new bird will become Twitter’s main identity, replacing the former main logo, which was ‘Twitter’ in bubbled text.

Twitter’s creative director Doug Bowman (@stop) says the Twitter bird will be used to represent Twitter in all instances, adding, ‘There’s no longer a need for text, bubbled typefaces, or a lower-case “t” to represent Twitter.’

The new Twitter bird is a simplified version of the previous bird mascot, and is rendered in a slightly different shade of blue.

The previous Twitter bird mascot
The previous Twitter bird mascot

Bowman says, ‘This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends’

He adds, ‘Our new bird grows out of a love for ornithology, design within creative constraints, and simple geometry.’

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Comments
  • Tom J Hume November 30, -0001 at 12:00 am

    Much better.

  • Rik Haynes - Solopress November 30, -0001 at 12:00 am

    I agree with Tom. The new darker blue colour works better on a white background too.

  • Iain Morrison November 30, -0001 at 12:00 am

    Are they changing to the darker blue? The homepage displays the new logo but in the orignial ‘sky’ blue.

  • TM November 30, -0001 at 12:00 am

    Improved but it is a shame they lost the cute and whimsical.

  • David Sewell November 30, -0001 at 12:00 am

    I like it. It’s cleaner.
    Not sure about dropping the word Twitter entirely though.

  • Brant Blog November 30, -0001 at 12:00 am

    Looks like a softer version of the old BOAC Speedbird.

    http://vintageposterblog.com/wp-content/uploads/2010/07/henrion-speedbird.jpg

  • Barney November 30, -0001 at 12:00 am

    a little lower case t styled like a music symbol near the beak might have been a nice touch?? (a tweet)

  • mind/brandco November 30, -0001 at 12:00 am

    great evolution. the bird has grown into a more adult version, stays playful and friendly. the blue is more decisive. good work 😉 and – yep – drop the twitter name all together, no ‘t’ needed either… now it’s up to those 5 billion websites to update their little twitter-link icons. oops.

  • Rob November 30, -0001 at 12:00 am

    I like it but the beak doesn’t look great at smaller sizes.

  • Lisa November 30, -0001 at 12:00 am

    Is it just me or isn’t that blue now almost the same blue as Facebook…? Can possibly understand the need for a darker colour but to make both the colour and the bird boring and expressionless aren’t they now just suffering from pointless over design… where’s the fun gone?!

  • Dan Mason November 30, -0001 at 12:00 am

    And how long will it take to finally implement this universally? It’s too easy for lazy designers (or anyone for that matter) to just take one of the hundreds of examples from Google image to apply to their own designs.

  • Cassy November 30, -0001 at 12:00 am

    It doesn’t work well as a fav icon, a 16×16 pixel image.

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