Unit Editions’ Herb Lubalin monograph

The ever-reliable Unit Editions, run by Adrian Shaughnessy and Spin’s Tony Brook, is back with what it says is its most ambitious project yet…

Cover for Avant Garde issue Portraits of the American People: A Monumental Portfolio of Photographs
Cover for Avant Garde issue Portraits of the American People: A Monumental Portfolio of Photographs

It’s a limited-edition, numbered, deluxe monograph of US designer Herb Lubalin – and you’ll want to get your hands on it.

The 26 letters of the alphabet set in Avant Garde Gothic
The 26 letters of the alphabet set in Avant Garde Gothic

Authored by Shaughnessy  and designed by Spin, the book features hundreds of examples of Lubalin’s work, including his designs for Fact and Avant Garde magazines, some never before published.

The Sudler and Hennessy ad team
The Sudler & Hennessy ad team, with Lubalin second-left. The chap wearing the slinky is Cal Sacks, a frequent model for Lubalin ads.

It also features interviews with Lubalin contemporaries including George Lois and Seymour Chwast, as well as images of the designer ‘at work and play’.

The Sudler and Hennessy ad team
Herb Lubalin and friends in the steamroom (l-r Lubalin, Seymour Chwast, Lou Dorfsman, Gene Federico, Bernie Zlotnick).

This includes the above shot of Lubalin, Chwast, Lou Dorfsman et al in the steamroom at Grossingers’s resort in the Catskills in which, we are informed, ‘Herb’s towel has been photographically extended’.

Trade press ad announcing the arrival of Sudler, Hennessy and Lubalin
Trade press ad announcing the arrival of Sudler, Hennessy & Lubalin

Unit Editions says, ‘The only previous monograph on Lubalin was published in 1985. Long out of print, it can be found online for up to $400.’

Herb Lubalin: American Graphic Designer 1918-81, is published by Unit Editions next month, priced at £65. (You can pre-order now for £55.)

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