Wyke Farms is rolling out the new branding and packaging, created by Tynan D’arcy, after it picked up the most votes from the public on the brand’s Facebook competition.
Tynan D’arcy designs were pitted against shortlisted designs from Thinking Juice and Holmes & Marchant. The designs were shortlisted following a wider call for unpaid creative work from consultancies, although Wyke Farms says the three shortlisted groups were paid for their concepts, and any development work was also paid for.
Wyke Farms says, ‘The company was committed to accepting the “wisdom of the crowd” and as a result has used the winning design for all their packaging.’
The new branding uses a redesigned logo within a large speech bubble. This is backed by a landscape with cows, tractors and an oak tree.
Rich Clothier, managing director at Wyke Farms, says, ‘The speech bubble is on both the front and back of pack to highlight our unique family farming story.’
Wyke Farms says it is launching the new designs in supermarkets this month, supported by a £5 million print and poster ad campaign.