Fjord was set up in London in 2001 by founders Olof Schybergson, Mark Curtis and Mike Beeston. It now has more than 200 employees and offices in Berlin, Helsinki, Istanbul, Madrid, New York, Paris, San Francisco and Stockholm.
The deal will see Fjord join Accenture as part of the management giant’s Accenture Interactive arm. Accenture would not disclose the value of the deal.
Accenture says the acquisition will give them design capabilities to complement the business strategy, marketing and analytics services already offered.
Brian Whipple, global managing director of Accenture Interactive, says, ‘Marketing and digital executives are key buyers of our services, and Fjord marks our continued strategic investment in digital and marketing to better serve our clients.’
Fjord’s Schybergson says, ‘For some time we’ve known that if we really want to seize the opportunity ahead of us, we need to do it in partnership with someone else.
‘A very appealing aspect [of this deal] is that it allows us to continue to do what we set out to do right from the start – creative services that people love.’
The deal is the latest in a series of recent high-profile acquisitions in the digital sector, with AKQA bought by WPP for £350 million and LBi acquired by Publicis Groupe in a deal worth £332 million.