The current Mailbox Harvey Nichols site will be relocated to a new area of the centre in 2015, which will see it expand to more than double its current size to around 4 180m2.
According to Barry Tallintire, Harvey Nichols group property and facilities director, the store will create an initial shortlist of four consultancies for the project, with the selection process starting early this autumn.
The new Harvey Nichols store will be sited in the Mailbox centre’s former post-room space.
The store will see increased space allocation for the Menswear and Personal Shopping departments, and Harvey Nichols says it will also ‘consider incorporating a more sophisticated hospitality offer’.
Joseph Wan, group chief executive at Harvey Nichols, says, ‘The new store will enable us to greatly expand for our customers the best of Fashion, Beauty, Accessories and Food and to continue bringing them the very best in luxury and service well into the future.’
The Harvey Nichols store will form part of Mailbox’s new Urban Room, a fully enclosed space for fashion retailing designed by architects, Stanton Williams.
Paul Hanegraaf, creative navigator at development partner, Milligan, says, ‘The Urban Room will form the ‘centrepiece’ of Mailbox’s customer experience, creating a brand new, elegant space.
He adds, ‘We will be embracing new technology which will enable us to deliver a superior customer experience every time people visit us whether they are shopping, dining, staying or working.’
GP Studio worked on new designs for the Birmingham store, which were unveiled in 2008, but says it is not involved in the new project.