Inspired – Steve Bewick

When I was young my Dad would let me stay up late to watch 50s sci-fi with him on our portable black and white TV (state of the art then).

Steve Bewick

This Island Earth, When Worlds Collide, The Day The Earth Stood Still, The War of The Worlds and Forbidden Planet, to name but a few. All had one thing in common – great imagination.

The Day the Earth Stoood Still poster
The Day the Earth Stoood Still poster

Not just the ideas behind the films themselves, but the futuristic technology described throughout (often in great detail). Even though the effects were limited, and I was too young to understand any real subtext, the ideas got my young mind thinking about the possibilities:

Teleportation – what would the world be like if you could go anywhere in an instant? 

Interstellar travel – what would we find? How far could we go?

Machines that could make real things from thoughts – unfortunately this one destroyed a whole alien civilisation overnight!

Forbidden Planet poster
Forbidden Planet poster

I would fall asleep with these ideas buzzing around my head, with only the occasional nightmare, and I spent endless happy hours designing flying cars, time machines and death rays. Eventually I grew up (perhaps a little slower than I should have) and got into other things, graphic design being one of them. 

Invasion of the Body Snatchers poster
Invasion of the Body Snatchers poster

As creative director at Purple, the way I think has definitely been affected by those early days of seeing the fruits of imagination without limits. I’m still a massive Sci-Fi fan, and if I’m ever struggling for inspiration, there’s still nothing like turning on a film filled with robots and alien life forms to get my synapses firing.

When Worlds Collide poster
When Worlds Collide poster

Steve Bewick is founding partner and creative director at Purple Creative.

Latest articles