Interactive design shortlist 2013

Google

Digital Creativity Guidebook, for Google Interactive Design, by Adam & Eve DDB and We Are Hive

Adam & Eve DDB was commissioned to tell creative people about the various ways in which they can use Google to create engaging interactive experiences. The consultancy set out to update ‘one of the most exciting creative devices of the analogue world’ – the pop-up book. The bookwas built on a custom 3D engine and leads the reader on a journey through Google’s core products.

Target

Target wedding campaign, by Huge

Huge reimagined US retailer Target’s wedding campaign and catalogue, based around the concept of ‘be yourself, together. That’s love.’ The consultancy collaborated with lifestyle and product photographers to bring six couples to life alongside products available through Target.  The campaign launched across web, mobile, social and print platforms.

PaulSmith

Paul Smith Website, for Paul Smith, by The Other Media

The Other Media redesigned the online brand and shopping platform for Paul Smith, drawing on the classic themes of the brand while harnessing some of the latest techniques in web design. The site features magazine-style content about Paul Smith, his ideas and inspirations, collaborations and collections.

Mo

Gallery of Mo, for Twentysix with Movember, by Twentysix

The Gallery of Mo built on a 2011 Twentysix project, in which visitors could donate money to Movember in return for a portrait from selected designers and guest artists. Returning to the project in 2012, the objective was to beat the previous year’s fundraising total. The site raised a total of £11 883, and received 27 000 unique visitors and more than 161 000 page views.

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