The Louboutin store is housed within Harrods’ eveningwear department, and according to Broom, the designs are inspired by London.
The space features a white, fanned arch-way entrance that acts as a shop window, aiming to reference the Covent Garden Opera House and create a ‘feeling of suspended reality’, according to Broom.
Elsewhere inspiration is drawn from the London Underground, with the transport system’s tiled walls informing the design of displays for Louboutin’s latest shoe collections.
The shop floor also features white street-light installations and a giant etched clock face that illuminates the space, referencing Big Ben.
Broom, who studied fashion at Central Saint Martins, says, ‘I have enjoyed drawing on my fashion background and creating a magical space that has a real sense of drama and escapism.’
Pieces from Broom’s own lighting and product collections are used throughout the store, including his Salon furniture range, modified for the Louboutin store with new deep purple, grey and dusky pink colours.
The private shopping area, housed behind a mirrored arch, uses a tiled wall in the red Louboutin signature brand colour, low seating and wooden shelves that ‘create a cabinets of curiosity effect’, according to Broom. His Crystal Bulb lighting illuminates the area.