Print communications shortlist 2013


Royal Mail Yearpack, for Royal Mail, by Magpie Studio

The Royal Mail Yearpack is a concertina-folded booklet which contains all of Royal Mail’s special stamp issues from 2012. Magpie created designs based around a collage pillar-box. The fibre-glass box was decorated by artist James Taylor, who used images from the special-edition stamps, before being photographed as the centerpiece of the yearpack.


Disappointments Diary 2013, by Asbury & Asbury and Hat-trick Design

Developed by copywriter Asbury & Asbury and consultancy Hat-trick Design, the Disappointments Diary is a 2013 week-to-view diary featuring a series of ‘disappointing’ twists. Each week has a pessimistic proverb, such as ‘what doesn’t kill you makes you wish it had’, while contacts are replaced by ‘people who never call’, and notable births are replaced by notable deaths. Pages gradually get darker throughout the year to reflect a sense of impending doom.


D&AD Yellow Pages, for D&AD, by Alphabetical

When asked by D&AD to host a graduate workshop as part of the New Blood festival, Alphabetical came up with the idea of a D&AD Junior Yellow Pages – a book filled with all the practical advice and tips that a graduate designer might need. The consultancy structured the content alphabetically, using categories from the real Yellow Pages, and also featured soundbites from industry professionals and a directory of inspiring design studios.


Embroidered Guidelines, for Fine Cell Work, by The Partners

Charity Fine Cell Work runs workshops to teach needlework to prisoners, before helping them sell their work. As well as creating an identity for the initiative, The Partners also developed brand guidelines, which are expressed as a huge wall hanging with the guidelines sewn on, which can be hung in the Fine Cell Work offices.


Hello, I’m a Defib, for British Heart Foundation by B&W

The British Heart Foundation supplies Automated External Defibrillators to businesses and public spaces across the UK. In contrast to the simplicity of the machines, the previous user guide was long-winded and obscure. One of the features of the AED is that it talks you through how to use it as you’re using it. B&W pushed this idea forward into a guide which features the AED as narrator, with illustrations by Ed Grace.

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