Seymour Powell creates new Hozelock gardening products

Seymour Powell has created the new Growbag Waterer and Flexi Spray for garden brand Hozelock.

Growbag Waterer in use
Growbag Waterer in use

The new products form part of Hozelock’s drive to ‘to minimise consumer hassle through new and innovative products that would grow the business’, according to Seymour Powell.

Growbag Waterer
Growbag Waterer

The new Growbag Waterer automatically irrigates plants for up to a fortnight, using a capillary action. It uses a large trough with watering spikes that push a capillary mat into the growbag, aiming to minimise water waste and improve efficiency by absorbing the water upwards as opposed to watering down.

Flexi Spray in packaging
Flexi Spray in packaging

The Flexi Spray adaptable hose attachment works as a sprinkler, a long reach hose for hanging baskets and a hands free hose, with a ‘strong spray function for cleaning’, according to Seymour Powell.

The product uses patented twist action engineering, and the consultancy says it can ‘withstand at least 2000 different orientations and twists on every single millimetre point without breaking.’

Flexi Spray
Flexi Spray

The consultancy initially reviewed the Hozelock offer to identity different gardening ‘attitudes’, including Devoted, Systematic, Romantic and Averse.

Seymour Powell then looked at how irrigation fitted into the lives of each of these gardening ‘types’ to develop a range of products, which it says are also influenced by the brand’s Gardening for Life focus.

More products design by Seymour Powell for Hozelock are in the pipeline.

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