Sol lager rolls out new look

Mexican lager Sol is rolling out a new identity, which launches in the UK this summer.

Sol bottle

The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico.

The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 (‘free spirit since 1899’).

Sol packaging

Secondary packaging, such as the 12-pack bottle wraps, has also been designed, using a bold, graphic style.

Heineken says the ‘eye-catching’ new branding will be supported by a campaign targeted at ‘urban, affluent’ men.

The new look launches in the UK in June.

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