The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico.
The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 (‘free spirit since 1899’).
Secondary packaging, such as the 12-pack bottle wraps, has also been designed, using a bold, graphic style.
Heineken says the ‘eye-catching’ new branding will be supported by a campaign targeted at ‘urban, affluent’ men.
The new look launches in the UK in June.