The consultancy was appointed to the work following its Best of Show win at last year’s Design Week Awards, for its rebrand of White Logistics and Storage.
Bespoke founder Lindsay Urquhart says, ‘We sponsor the Design Week Awards most years, but we had not heard of The Allotment before we met them at the Awards evening last year.
‘We loved their work and now we are very proud of what they have achieved for us. They have really captured what makes us different in the world of design recruitment.’
The new branding is based around the idea of ‘support’. Paul Middlebrook, managing partner at The Allotment, says, ‘Support was the big idea for the rebrand, and this at bespoke is more than an arm around the shoulder. It’s very much relationships based on intimate knowledge, enthusiasm and trust.’
The consultancy worked with photographer John Angerson to develop a series of photographic ‘stories’ to support the branding.
Mike Smith, creative partner at The Allotment, says, ‘We developed an arresting photography campaign based on the idea of invisible support.’
The Allotment also created other collateral including business cards featuring unique supporting messages to encourage conversation.
• This year’s Design Week Awards will be held at the Honourable Artillery Club in London on 4 June. You can see the shortlist and book a table here.