The movie posters that never were

A new online exhibition showcases the movie posters that never were – a series of alternate or rejected images for classic films.

Alternate poster for Pulp Fiction
Alternate poster for Pulp Fiction

Events website Daybees gained access to the archives of some of Hollywood’s leading poster designers, such as Warner Bros’ Bill Gold and James Verdesoto and Vivek Mathur, of consultancy Indika.

The rejected designs are presented alongside the final posters, showing the development, rejected ideas and creative paths that led to the eventual designs.

Some show a clear development, such as Indika’s designs for Pulp Fiction, which are all focused around Uma Thurman’s character:

Alternate poster for Mystic River
Alternate poster for Pulp Fiction

Alternate poster for Pulp Fiction
Alternate poster for Pulp Fiction

Final poster for Clockwork Orange
Final poster for Pulp Fiction

Some show a variety of treatments, such as Bill Gold’s work for A Clockwork Orange:

Alternate poster for Clockwork Orange
Alternate poster for Clockwork Orange

Alternate poster for Clockwork Orange
Alternate poster for Clockwork Orange

Final poster for Clockwork Orange
Final poster for Clockwork Orange

And Mystic River:

Alternate poster for Mystic River
Alternate poster for Mystic River

Final poster for Mystic River
Alternate poster for Mystic River

Final poster for Mystic River
Final poster for Mystic River

In Gold’s work for the Exorcist, the rejected designs are somewhat more haunting than the final poster, focusing on the character of Regan rather than the titular exorcist:

Alternate poster for The Exorcist
Alternate poster for The Exorcist

Final poster for The Exorcist
Alternate poster for The Exorcist

Final poster for The Exorcist
Final poster for The Exorcist

And, perhaps most intriguingly, Brian D Fox’s alternate Batman poster shows a classy Art Deco treatment, which was rejected in favour of the logo-based official poster:

Alternate poster for Batman
Alternate poster for Batman

The Batman logo - used on the finalised poster
The Batman logo – used on the finalised poster

You can see all the rejected posters, with the final versions, at daybees.com.

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