Together Design creates style guide for Peter Rabbit

Together Design has created a style guide for character Peter Rabbit, detailing how assets from the Beatrix Potter book should be used in merchandise.

By Together Design

The consultancy was appointed by Silvergate Media and Frederick Warne & Co – which is owned by publisher Penguin – through a pitch in June 2012.

Branding and packaging designs along with a toolkikt of placements, patterns and treatments across a range of product categories are covered in the style guide.

By Together Design

The guidelines for merchandising are being developed ahead of the launch of a new animated series, which will air on the BBC’s CBeebies in late Spring followed by other global broadcasters.

Beatrix Potter created and patented a Peter Rabbit soft toy in 1903, making it one of the first examples of product licensing according to Together.

By Together Design

 The consultancy says that care has been taken to ensure that the whole project represents a sensitive renewal of Peter Rabbit as a brand, ‘engaging with the spirit and quality of Potter’s original watercolours,’ and developing the assets into designs that are ‘relevant and engaging for family and international audiences today’.

This meant trying to conjure a sense of ‘comfort and naughtiness’ and ‘comforting nostalgia,’ says Together.

By Together Design

Katja Thielen, Creative Director at Together Design says, ‘It’s been wonderful to have the chance to look at the Peter Rabbit assets with fresh eyes, to bring out the personalities of the characters in a way that will appeal to a contemporary audience.’

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