True North creates Superman Man of Steel stamps for Jersey Post

True North has designed a set of Superman stamps for Jersey Post.

The set of Superman stamps

The set celebrates Channel Islands-born actor Henry Cavill’s new role as Superman in the Warner Brother’s Man of Steel film, which is released in the UK next week.

Granite Stamp
Granite Stamp

True North was appointed to the project following work on Jersey Post’s Edward VII stamp series.

The six Superman stamps were creating using a limited number of pre-launch film images, and True North says it ‘looked to build [Superman’s] superpowers into each stamp.’

Heat Sensitive Stamp
Heat Sensitive Stamp

Each stamp uses a different finish or feature, such as a heat-sensitive stamp printed with thermochromic ink, which unveils the earth behind the Man of Steel figure when warmth is applied. A foil stamp uses flat simili silver foiling, aiming to ‘reflect the Man of Steel’s incredible strength’, according to True North.

Foil Stamp
Foil Stamp

The transparent stamp shows Superman’s ability to fly, while his strength is shown in a thermographic stamp depicting crushed granite from Beauport Bay, which True North says is ‘Henry Cavill’s favourite spot in Jersey’.

Transparent Stamp
Transparent Stamp

Augmented reality is used with the Smartsy app on the 45p stamps, and another stamp uses glow in the dark ink to reveal Superman’s Kryptonian father Jor-el.

Smartsy App Stamp
Smartsy App Stamp

The consultancy also worked on a marketing and digital campaign to promote the stamps, which are available from this Friday.

Glow in the Dark Stamp
Glow in the Dark Stamp

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