Wayfinding and environmental graphics shortlist 2013


Prostate Cancer UK Office Graphics, for Prostate Cancer UK, by Hat-Trick Design

As part of its rebrand of The Prostate Cancer Charity to Prostate Cancer UK, Hat-Trick developed a ‘man of men’ icon, composed of many different images of men in different settings and positions, to represent the number of men affected by the disease. The charity’s walls were furnished with life-size symbols of the men, together with photographs of iconic men. There is also a clock that serves as a reminder that every 15 minutes a man is diagnosed with prostate cancer.


Reducing Violence and Aggression in A&E, for Department of Health and Design Council, by Pearson Lloyd

The Department of Health and the Design Council commissioned a team led by Pearson Lloyd to look at how design could reduce levels of violence and aggression in hospital accident and emergency departments.  The team developed a ‘guidance’ package that communicates essential information to patients and other service users about the A&E treatment processes, as well as live information about the department and waiting times. The system is currently being piloted in London and Southampton.


Inside Out Project, for Waltham Forest Council, by Vic Lee

As part of the regeneration of the Wood Street area of Walthamstow, illustrator Vic Lee was commissioned by Waltham Forest Council to create a semi-permanent piece of work on on the site of a building that was being removed. Vic Lee created an 18m-long typographic journey, mixing true but unbelievable stories about the Wood Street area with completely fabricated ones.

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