Blue Marlin brings Talk Home Mobile ‘Closer to Home’

Blue Marlin has given pay-as-you-go network Talk Home Mobile a new identity led by a new ‘Closer to Home’ positioning.

Talk Home

Talk Home mobile specialises in cheap-rate international calls. Blue Marlin was tasked with creating a proposition that showed Talk Home to be the ‘one and only choice for consumers’ according to the consultancy, which says it has developed a ‘premium yet approachable visual identity’ for the brand.

Talk Home

A new house-shaped speech bubble ‘figuratively speaks to consumers in a clear and friendly way’ and also acts as a portal to the Talk Home Mobile portfolio according to Blue Marlin.

Talk Home

The house mark changes colour to communicate different messages and ‘reinforces the brand’s promise to connect its customers to friends and family,’ says Blue Marlin.

Talk Home

The new branding is being rolled out across Talk Home Mobile phones and SIM cards as well as website design, corporate stationery, and ads – including Tube barriers, shop window stickers, carrier bags and Oyster wallets.

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