Graphic designers create Pelican t-shirts

The recently exhumed Pelican Books has teamed up with a group of graphic artists who have made illustrative evocations of the pelican for a set of t-shirts.

Cover by Matthew Young
Cover by Matthew Young

Helping to make it all happen is clothing label Super Superficial, which collaborates with graphic artists to create exclusive wares. For this project it turned to Matthew Young, Louise Z Pomeroy, Ed Harrison, and Ryan Todd.

Pelican was looking for the illustrators to ‘capture the essence of the fun, distinct and accessible Pelican brand’ it says.

Young, a Creative Review Graduate of the Year in 2010, went on to become a cover designer at Penguin Books and freelances for the likes of the Royal Society of Arts and the British Film Institute.

Flock by Louise Z Pomeroy
Flock by Louise Z Pomeroy

Pomeroy is a former D&AD New Blood winner who now works in editorial and book illustration. We like her Flock effort, which seems to show the Pelican a couple of wing beats ahead as other species take flight.

Buoy by Ed Harrison
Buoy by Ed Harrison

We were buoyed to see Buoy by Ed Harrison, who captures the Pelican in buoyant mood in flight over sea. Brighton-based Harrison has a background in print and typography and now works in interactive design.

Pelican by Ryan Todd
Pelican by Ryan Todd

They’ll eat anything, pelicans. Ryan Todd’s greedy Pelican has eaten itself in a calamitous, foolhardy and final act.  Todd is a freelance designer who also co-runs publishing collective Duke Press.

We recently reported on the new Pelican brand and the covers of the new books which are published this month.

The T-shirts are available from  www.supersuperficial.com priced £38 each.

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