Helping to make it all happen is clothing label Super Superficial, which collaborates with graphic artists to create exclusive wares. For this project it turned to Matthew Young, Louise Z Pomeroy, Ed Harrison, and Ryan Todd.
Pelican was looking for the illustrators to ‘capture the essence of the fun, distinct and accessible Pelican brand’ it says.
Young, a Creative Review Graduate of the Year in 2010, went on to become a cover designer at Penguin Books and freelances for the likes of the Royal Society of Arts and the British Film Institute.
Pomeroy is a former D&AD New Blood winner who now works in editorial and book illustration. We like her Flock effort, which seems to show the Pelican a couple of wing beats ahead as other species take flight.
We were buoyed to see Buoy by Ed Harrison, who captures the Pelican in buoyant mood in flight over sea. Brighton-based Harrison has a background in print and typography and now works in interactive design.
They’ll eat anything, pelicans. Ryan Todd’s greedy Pelican has eaten itself in a calamitous, foolhardy and final act. Todd is a freelance designer who also co-runs publishing collective Duke Press.
The T-shirts are available from www.supersuperficial.com priced £38 each.