Her iconic style has become ubiquitous in the world of advertising and marketing, used by brands such as Selfridges to create cheeky, forthright campaigns.
Late-June sees the opening of a show devoted to Kruger’s work at Modern Art Oxford gallery, showing new and recent pieces by the American artist.
The show will span all the gallery spaces at the site, and will include a site-specific text installation forming a wrap of the upper gallery. Other pieces include a multi-channel video installation and a selection of works on paper.
One of Kruger’s most iconic pieces – and perhaps one of her most widely misinterpreted – is 1987’s I Shop Therefore I Am, which exemplifies her distinctive collage-like style, which sees imagery overlaid with stark lines of text in a hard-hitting red, black and white palette.
Her text-led, strapline-esque approach makes it little surprise to learn that Kruger’s career began in graphic design and art direct at publisher Condé Nast.
The new work on show at the exhibition demonstrates that Kruger’s feminist, direct approach hasn’t wavered. The site-specific piece will use text and sharp line to explore consumerism, autonomy and desire, enveloping the viewer in their messages.
Barbara Kruger runs from 27 June – 31 August at Modern Art Oxford, 30 Pembroke St, Oxford OX1 1BP