Praline creates fragmented pattern designs for Anxiety Awareness Week campaign

Praline has created the campaign for Anxiety Awareness Week, basing the designs around a ‘fragmented’ pattern.

Anxiety Awareness Week poster in orange
Anxiety Awareness Week poster in orange

Anxiety Awareness Week, which starts today, is organised by the Mental Health Foundation, which Praline has previously worked with on designs for the Anxiety Arts Festival.

The week brings together UK-wide organisations and individuals to raise awareness of mental ill-health, and looks at a different theme each year, with Anxiety as the 2014 focus.

Anxiety Awareness Week booklet
Anxiety Awareness Week booklet

Praline began work on the campaign about six weeks ago, brought in by the Mental Health Foundation on the back of the festival project.

The Anxiety Awareness Week campaign draws on the work the consultancy created for the festival, which used a logo composed of parts that can be rearranged for different applications to ‘convey the tension and distorted reality which the state of Anxiety can lead to’, says David Tanguy, creative director at Praline.

‘The work for the Anxiety Awareness Week could be like a cousin to the [work for] the festival’, says Tanguy.

‘It’s a bit closer to the identity for the Mental Health Foundation, but it’s still about expressing the idea of anxiety – it’s fragmented, and a bit intense, but a bit disjointed as well’.

Anxiety Awareness Week poster in yellow
Anxiety Awareness Week poster in yellow

The campaign uses a yellow, orange and black colour palette with the Mental Health Foundation’s existing typeface, aiming to create a look that is ‘instant and accessible’ for all the different public bodies and private companies looking to engage with the event.

Tanguy says, ‘Yellow and orange can create a bit of movement, and with the black is has depth to it. It was about finding a place between the festival branding and the current Mental Health Foundation identity’.

Anxiety Awareness Week website
Anxiety Awareness Week website

Praline’s work is shown across all touchpoints, including printed posters and booklets and the event’s online presence, as well as a report that can be downloaded from the website.

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  • Kelly Vallance November 30, -0001 at 12:00 am

    This is DREADFULLY considered.

    Yellow has significant links to anxiety, depression and even madness. Van Gough was thought to have found the yellow sunflowers both intoxicating and repellent — so much so it contributed to his state of mind and sent him in to dangerous waters.

    Poor thinking here.

    ‘A bit of movement’ — come on — surely this subject deserves more thought and sensitivity.

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