Redesigning the Bible, with a typographic twist

Studio h has created new cover designs for the Good News Bible, which is published by Harper Collins.

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The consultancy was briefed to create a range identity and three different cover designs, to appeal to children, teenagers and young adults.

Studio h developed type for the cover which features the Christian fish symbol as the two ‘o’s of ‘good’ overlap.

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The covers are differentiated with images of a sun, a rainbow and a smiley-face emoticon.

Studio h creative partner Rob Hall says, ‘The universal Christian fish symbol is revealed naturally within the typography and new illustrations engage with different age groups.’

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The new look will now be rolled out across all Good News Bible covers and collateral.

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