The consultancy was briefed to create a range identity and three different cover designs, to appeal to children, teenagers and young adults.
Studio h developed type for the cover which features the Christian fish symbol as the two ‘o’s of ‘good’ overlap.
The covers are differentiated with images of a sun, a rainbow and a smiley-face emoticon.
Studio h creative partner Rob Hall says, ‘The universal Christian fish symbol is revealed naturally within the typography and new illustrations engage with different age groups.’
The new look will now be rolled out across all Good News Bible covers and collateral.