According to the store, the David Chipperfield Architects- led revamp is ‘the highest level of investment ever for a single project in a department store anywhere in the world’.
The five-year project is, Selfridges says, ‘designed to be best-in-class and unrivalled in its concept, architectural style and service delivery is part of an unprecedented level of investment from Selfridges.’
The main focus of the project is the expansion of the luxury handbag department, which is said to be doubling in size to cover more than 4645 m2 of the store’s ground floor.
Work will begin on the project at the end of June, although the store says it is yet to appoint designers to the work.
The initiative follows other major design projects at the flagship store, including a 2600m2 Denim Studio designed by HMKM, which opened last year, and a 2012 overhaul of the beauty department by Dutch consultancy UXUS.