FutureBrand would not comment on the scope of the brief and if it would lead to a full rebrand.
The last time Virgin Atlantic made a major strategy appointment was in 2008 when Circus was tasked with ‘reviewing and refining the Virgin Atlantic brand values’. This informed a rebrand by Johnson Banks in 2010.
The rebrand resulted in a new livery on the aircraft written across the entire fuselage, while the flag carrying lady was given a ‘subtle-makeover’.
FutureBrand was appointed to this new project following a pitch run by intermediary Creative Brief.