Williams Murray Hamm dominates Design Week’s Creative Survey, published tomorrow. It tops the chart for all award wins for a second year running and heads the Effectiveness charts, toppling last year’s leader Wolff Olins.
The All Awards chart is based on consultancies’ wins across a number of high-profile awards schemes, while the Effectiveness table is compiled through points gleaned in the DBA Effectiveness Awards over the past three years.
Apple Design Group holds pole position in a third chart, focusing on wins in the Design Week and D&AD awards. The in-house team has edged into the top slot ahead of last year’s leader Johnson Banks.
Among the general trends thrown up by the 2006 survey is further evidence that digital design is proving an area of steady growth. Print and branding groups continue to dominate the listings, with strong representation in the various awards schemes included. A number of wins for corporate design groups this year challenges the creativity of the independent groups, raising the age-old debate about who is more creative.
For full details, see the Creative Survey, out with Design Week magazine tomorrow.