Body Shop confirms hunt for creative head

The Body Shop has confirmed it is seeking a new global creative director in the wake of Franco Bonadio’s defection to Identica.

The new director will head the creative department of The Body Shop, with overall responsibility for branding, store design, visual merchandising, packaging, gifts and accessories. Within the department, there is also a catalogue and digital team, as well as promotions and advertising, PR events and ethical campaigns sections.

‘It is a full service department offering integrated communica – tions,’ says a spokeswoman for The Body Shop.

Bonadio will take up his new role – as Identica’s UK chief executive – in the first week of January.

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