Design and creative consultancy Large Smith Walford is changing its name to Walford Wilkie following the appointment of Mark Wilkie to head the group creatively.
In September 2006, Wilkie merged his own design consultancy Campbell Wilkie with LSW, having worked closely with the group for six years as a freelance creative.
Its other founders have both now departed. Former director Hugh Large is understood to have retired in the past few weeks.
The lead creative appointment aims to reinforce the consultancy’s role in helping clients through long-term brand architecture, brand building and brand guardianship.
‘He (Wilkie) has been the force behind our best work for some time and I believe this will increase the recognition of the paradigm-shifting success we achieve for our clients’, says LSW founder Julian Walford.
Previously, Wilkie has held design positions at department store Liberty, Marks & Spencer, Orient Express and Rocco Forte.
LSW originally focused on premium luxury goods companies including Hermes and LVMH, and works for clients such as Veuve Clicquot and Boodles jewellery brand.