Problem gambling charity GamCare is to become the latest third-sector organisation to reinvigorate its brand.
Navyblue has been appointed, following a four-way pitch, to work on a core brand refresh, including brand guidelines and a new identity for the charity’s recently launched business-to-business service GamCare Trade Services.
GamCare has briefed the consultancy to develop a logo that must appeal to another previously untapped audience, such as those working on the frontline of public health and advice. The charity is looking to work with partner organisations such as local authorities, the Samaritans, Citizens Advice Bureaux, social services, Primary Care Trusts, debt counselling services and GPs.
Navyblue will work on a core brand refresh to make sure it is more consistent across communications through the creation of brand guidelines.
The work will launch at the end of this month.