Platform for Art rebrands



London Underground’s Platform for Art scheme is today being rebadged as Art on the Underground, with the help of Fraser Muggeridge Studios.


The rebrand will kick off with a week-long series of events that aim to highlight a new and extended programme of temporary and permanent artworks across the Underground network.


Tube commuters at major central stations will be given free posters designed by artists including Mark Titchner, James Ireland, Klega, Layla Curtis and Katy Dove.


Other events this week will include a day forum examining art in the public realm.


Over the past year, Tube commuters have witnessed the transformation of a disused platform at Gloucester Road station, with an installation by artist Brian Griffiths. (designweek.co.uk 12 July)


Last year, Japanese artist Chiho Aoshima delighted commuters with her scenic manga-style animations. (DW 3 August 2006)


‘It’s exciting to see the London Underground art programme step up a gear. My commission for London Underground at Gloucester Road Tube meant that my work was seen not only by a huge number of their passengers, but it also gave me an opportunity to develop work on a scale unlike anything I had previously made,’ says Titchner.


Fraser Muggeridge Studio’s identity includes a new logo that will be used across posters, stationery and the website.


Art on the Underground aims to ‘promote a greater understanding of the Tube as a cultural and social environment through the creative commissioning of artworks’.

For more information, see www.tfl.gov.uk/tfl/corporate/projectsandschemes/artmusicdesign.


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