Whitespace named Fresh group of the year

The Fresh Digital awards took place last night in Manchester, celebrating the digital design and advertising community outside London.

Edinburgh-based digital design consultancy Whitespace beat Manchester group Creative Lynx and Newcastle’s Onebestway to win the Fresh digital design operation of the year award.

In the on-line retail category, Code Computerlove was honoured for its revamp of the HMV website, following the music retailer’s rebrand in 2005. Pearsons was highly commended for its Jennings Ford website.

Whitespace was also named winner in the public sector service category, for its work for the Scottish Government on www.infoscotland.com. Code Computerlove was highly commended for its educational CD-ROM for Keele University.

Leeds-based creative and marketing agency Propaganda collected the Fresh Grand Prix for its viral advertising campaign for fetish fashion brand Rubber 55.

Fresh director Tony Veitch says, ‘The digital sector has seen fantastic growth in recent years, showing no signs of abating, and we have received significant increase in entries over last year. Of greater importance, though, is the noticeable improvement in the quality of entries, measured against what was an already impressive standard in 2006. It clearly demonstrates that good ideas and innovation are not the sole province of Greater London.’

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