The Women’s Sport and Fitness Foundation, a charity which works to ensure that women have adequate access to physical activities, is relaunching its identity with Felton Communication, following a three-way competitive pitch.
The identity will reflect changes in the sport and health sector, and the key role which WSFF hopes to play in it, giving the charity an image which is intended to be both active and feminine.
The marque will be launched today at Arsenal Football Club’s Emirates stadium, at a conference on improving the future of women’s sport.
‘It’s not easy to work with such a literal name and, indeed, one that is 30 characters long,’ says Julie Thomas, lead designer at Felton Communication.
‘Our solution ensures that the logo is compact and usable by WSFF and its many partners, and reflects a strong, confident and progressive organisation.’
WSFF chief executive Sue Tibballs adds, ‘With 2012 fast approaching and with escalating obesity problems, the issues faced by women and girls have to be addressed now. This new identity provides WSFF with a platform to build an influential and powerful brand for the future.’