Branding consultancy 999 has designed a series of T-shirts for fair trade fashion label People Tree.
999 was approached in April and asked to create six men’s T-shirts as part of the ethical label’s effort to strengthen its menswear range.
The T-shirts will go into stores in March 2009.
Tasked with producing a design that balances the social and environmental message of the brand in a stylish and substantial way, 999 interpreted its brief with a set of frivolous printed messages.
‘Our suggestions helped inform the brief. Even though brand ethics surround it, it doesn’t mean that it can’t be light-hearted. We wanted them to be things people would actually wear,’ says Aileen Geraghty, managing director of the 999 London office.
She adds, ‘They wanted to strengthen their menswear range and T-shirt design is a valuable and iconic way to do that.’
A co-branded autumn/winter 2009 collection is planned. It will see both companies working more closely across a broader range of products.
Geraghty confirmed that it will feature the 999 marque with that of People Tree.