Multinational branding consultancy Blue Marlin has created a new look and feel for Kettle Chips’ vegetable range.
Blue Marlin was appointed to the job in May having refined the design for Kettle’s core range earlier this year.
A new variety, select vegetables, has been added to the vegetable chips range, which is now instructed by a primary colour palette.
Martin Grimer, executive creative director at Blue Marlin, says, ‘We aimed to create a simple, yet modern straight-talking illustrative design for each pack, communicating the ingredients and reflecting Kettle’s “all-natural” promise and quality cues.
‘The primary colour palette we chose for the range echoes the natural tones associated with vegetables while the secondary colour palette focuses on conveying specific products.’
Kettle Chips brand manager Sam Garnham says, ‘Blue Marlin has yet again done an excellent job. Working within the new pack architecture, this new design helps to draw attention to our premium ingredients, and highlights our quality and taste appeal.’