Brand specialist Calver Roots & Madge has designed a complete corporate identity package for Green consultancy Sykes Environmental, including a new logotype, website and corporate brochure.
London-based CR&M was appointed to the project in January.
According to CR&M partner Giles Calver, Sykes Environmental boss Steven Sykes wanted a bold identity that differentiated it from its competitors.
‘Most environmental consultancies play safe,’ says Calver. ‘[Sykes] does a lot of work in law and insurance, and I wanted to develop a proposition around this as he works with clients in specialist areas, helping people solve environmental problems.’
The new logo uses a square motif, which Calver says helps position the brand as a ‘premium service of high value’.
Images used across the website and communications materials include shots of contaminants by photographer Gareth Sambidge, who was commissioned by CR&M for the project.
In the corporate brochure, these were incorporated into a booklet with a concertina-fold cover featuring a ‘deboss’ logo.
The website, www.sykesenvironmental.com, is now live, and the corporate communications material will be launched next week.