Calver Roots & Madge brands Green consultancy

Brand specialist Calver Roots & Madge has designed a complete corporate identity package for Green consultancy Sykes Environmental, including a new logotype, website and corporate brochure.

London-based CR&M was appointed to the project in January.

According to CR&M partner Giles Calver, Sykes Environmental boss Steven Sykes wanted a bold identity that differentiated it from its competitors.

‘Most environmental consultancies play safe,’ says Calver. ‘[Sykes] does a lot of work in law and insurance, and I wanted to develop a proposition around this as he works with clients in specialist areas, helping people solve environmental problems.’

The new logo uses a square motif, which Calver says helps position the brand as a ‘premium service of high value’.

Images used across the website and communications materials include shots of contaminants by photographer Gareth Sambidge, who was commissioned by CR&M for the project.

In the corporate brochure, these were incorporated into a booklet with a concertina-fold cover featuring a ‘deboss’ logo.

The website, www.sykesenvironmental.com, is now live, and the corporate communications material will be launched next week.