David Hockney has hand-drawn a design that has been made into a logo by London-based Us2design for the newly rebranded And/or Book Awards.
Formerly the Kraszna-Krausz Awards, it was renamed by Colin Ford, chair of the Kraszna-Krausz Foundation. He approached Hockney in September. And/or awards co-ordinator Sarah Jackson says, ‘Hockney is a personal friend of [Ford’s]’
The new name takes its cue from founder Andor Kraszna-Krausz’s first name. Established in 1985, the awards celebrate photography and moving-image-based publishing.
Joanne Kennedy, partner of Us2design, says she was given Hockney’s design and asked ‘not to play with it too much’.
She has designed the typography that surrounds the central image. ‘You don’t change a lot when you’re dealing with Hockney,’ she adds.
Kennedy says that she was approached by PR agency Colman Getty and was not commissioned by the Kraszna-Krausz Foundation. ‘We worked through Colman Getty last year when the awards were still Kraszna-Krausz. They [Colman Getty] gave us the brief.’
The new identity is being sent out to publishers this week, and they are being invited to submit books ahead of the awards in April.