Deadgood to promote British designers

Newcastle-based design group Deadgood has won a £150 000 investment which it plans to use for developing an internationally recognised brand and commercialising the work of young British designers.

Deadgood – a furniture and interior product specialist run by Elliot Brook and Dan Ziglam – was awarded funding by The Design and Creative Fund, a pilot fund set up by regional development agency One North East.

The group applied for the funding in January and plans to put the money to use in time for London Design Festival 2009, where it aims to showcase collaborative products with other British designers.

Brook says, ‘We’re going to be working on specific collections and talking to a number of people about licensing through our brand.’

He adds, ‘We want to work with graphic designers especially. It’s about us presenting them as designers and commercialising them through our products.’

Brook, who is ‘taking inspiration from Paul Smith and Vivienne Westwood’ for his all-British brand, is encouraging designers to come forward now. Contact

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