Global groups dominate London International Awards

Poke London was one of only a handful of triumphant UK design groups in the advertising and design sections of the London International Awards last night.

Poke London was one of only a handful of triumphant UK design groups in the London International Awards for advertising and design last night.

US, German and Asian advertising agencies dominated proceedings, while no British design groups won awards in the design section of the competition.

The digital category garnered the most UK winners in the design sections, with Poke winning two gold awards and two silvers for the Spot the Bull and Balloonacy online games respectively – both were created for mobile phone company Orange.

AKQA’s London office also picked up two silver awards, including one for its Nike PhotoiD phone application.

In the packaging design category, finalists Pearlfisher, Turner Duckworth and Pemberton & Whitefoord failed to make it onto the winners’ list for any of their seven entries in the competition.

There was just one gold winner in the entire packaging category this year: Austrian group Jung von Matt/Donau, for its work for wine label Gut Oggau.

The Design Grand Prize went to advertising agency BBDO New York for its Cables building wraps campaign for BBC World in Manhattan.

The agency swept the board in the design section of the awards ceremony, and its London arm was the sole UK representative in the design category.

The design section covered annual reports, brochures, direct mail, display merchandising, environmental design, invitations, logos, posters and typography.

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