HSBC shortlists groups for global refurb project

HSBC is set to appoint a consultancy to a global design project involving the refurbishment of tens of thousands of branches.



HSBC is set to appoint a consultancy to a global design project involving the refurbishment of tens of thousands of branches.


The banking giant is this week selecting a consultancy from a shortlist of three, whittled down from an initial six, for development and implementation work on HSBC’s commercial and business banking operations.


HSBC group head of design and development Richard Newland, who is responsible for global branch and office design, and also for overseeing the selection process, says that groups have been asked to analyse the position of the business, and present propositions for the business banking division, and how it could sit within an existing design format globally.


He says, ‘We’ve given the groups an outline of the position of the brand globally, and given them a lot of information about designs such as the Premier Centre format. One of the key things will be to come back with ideas about the business banking proposition within an existing design portfolio.


‘The new group retail design format has been around for 18 months, and the Premier proposition launched last year. The next stage is the commercial proposition,’ he adds.


The successful consultancy will create a ‘design framework’ for up to 10 000 branch refurbishments across 64 countries.


Newland has overseen the refurbishment of more than 250 HSBC branches in the UK, as well as the global roll out of the Premier design over the past three years.


The rationale behind the project, says Newland, is to ‘deliver a consistent experience’ for the customer, ‘whether they are in Manchester or Melbourne’.

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