Moneysupermarket.com is to promote its new shopping channel through its first physical incarnation, designed by Green Room Retail, which launches this Thursday.
The Birmingham consultancy has taken over an independent retail outlet on London’s Oxford Street, and designed large-scale graphics around the ‘shopping heaven’ concept, as well as an interactive touchscreen, working with consultancy Message 4 It.
Green Room Retail, which won the project last month, has devised the concept of ‘shopping heaven’ to highlight the advantages of Moneysupermarket’s new shopping channel in comparing the price of, and sourcing consumer goods.
The project is, according to Green Room Retail managing director Richard Ash, ‘a blurring between online and physical promotional techniques’.
‘Most people assume that Moneysupermarket is just there for comparing insurance and banking products, but we wanted to show that you can also use the site shopping and finding deals,’ he explains.
‘People will always want to shop on the high street – trying things on, seeing what a paint finish is like, sitting on a sofa, smelling and testing products. What the Internet is good for is sourcing, price comparison and arranging delivery.
‘Introducing an online concept to people on the high street [is] a very relevant point in the purchasing process,’ he adds.
‘Shopping Heaven’ will launch on Thursday at 129-131 Oxford Street, W1, for one week, before being rolled out nationally in 2009.