Red Bee Media is in the final stages of a branding project for Disney.
The screen-broadcast and digital design consultancy, which scooped the Design Business Association Effectiveness Grand Prix award last week for its work on satellite channel Dave, has been working on creating a ‘graphic toolkit’ to ‘package’ Disney content sold to other broadcasters, with the aim of driving credit back to the Disney masterbrand and creating brand awareness.
Red Bee Media head of design Jeff Conrad says, ‘We’ve created a design package which is all about a partnership between the host channel and Disney, creating a graphic toolkit for the Disney brand to partner with the other broadcaster.’
Disney’s two brands – Disney Channel and Playhouse Disney – sell content to 49 partner TV networks across Europe, Middle East and Africa region.
Red Bee Media has developed a brand strategy taking the concept of partnership as its focus, incorporating the creation of on-air and off-air graphic elements that align the Disney Channel and Playhouse Disney brand values of promoting learning as being fun and like a best friend.
The graphics packages will be flexible and adaptable for use on all platforms, including mobile and online.
Disney creative services creative director Simon Amster appointed Red Bee Media in June, following an initial four-way pitch that was subsequently whittled down to two. It is the first time that the consultancy has worked with Disney.