Tangent shows what’s on at SECC

Glasgow-based Tangent Graphic has created a campaign highlighting the range of events coming to the Scottish Exhibition and Conference Centre in the city next year.

Tangent Graphic was appointed in September following a five-way pitch and tasked with creating a new identity for the SECC while driving ticket and gift voucher sales.

The consultancy has produced a what’s on guide and associated touchpoints as part of a campaign being launched this week across print, digital and large-format.

Tangent Graphic director Steven Waldron says, ‘We really wanted to produce something that reflected the energy and the eclectic mix of acts the SECC offers, while giving the seasonal campaign real stand-out.

‘Working in close consultation with the marketing department, we have created a strong brand identity and look forward to a successful partnership with the venue.’

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