The consultancy was appointed to the work last month following a pitch. It has been tasked with introducing new and bespoke functionality, revenue-management functions and social interactivity to the site.
James Allaway, co-founder and digital director of Cab, says, ‘The redevelopment of the website will allow us to unify Goodwood’s on- and offline presence, personality and the way in which the destination engages with its prospective and returning guests.’
Tracey Greaves, estate sales director for Goodwood Hotel, says, ‘The redevelopment of our website is a crucial step in the enhancement of our brand, communications and operational ambitions.’
The first phase of the website is set to go live next spring.