Caulder Moore designs Le Labo fragrance boutique

Caulder Moore is designing a boutique for fragrance house Le Labo, which will be the brand’s first standalone offer in London.

The consultancy was appointed to work with Le Labo founders Eddie Roschi and Fabrice Penot in July following a referral.

Le Labo already has a presence in central London at department store Liberty, which was designed in-house by the fragrance brand. It also has standalone boutiques in New York, Tokyo and Los Angeles.

A spokesman for Caulder Moore says the new London boutique, which will open in early 2010 in a location yet to be confirmed, will ‘follow the idiosyncratic “lab” concept established by Roschi and Penot, but will have a flavour of London, reflecting the individual, personalised ethos of the business’.

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