Digit works on MSN identity
Digit has redesigned Microsoft’s famous butterfly MSN logo, ahead of the brand’s relaunch in the US next year.
Microsoft has launched the test version of its new-look Web portal, which Digit has worked on.
A source close to the project says, ‘Initially, the mood and colour is changing on the portal before the entire website is rebuilt.’
Digit has also put together the brand guidelines for the website and logo, which ‘will govern how [Microsoft] redesigns the website, which will happen slowly over time’, according to the source.
The website is being designed in-hosue at MSN.
The source says Digit was appointed a year ago following a competitive pitch. The digital consultancy won the project on the strength of four films it sent to Microsoft about MSN’s brand values.
According to a report yesterday on the BBC, the new website will include fewer links, columns dedicated to Twitter and Facebook, and a prominent search box to help drive traffic to MSN’s Bing search engine.
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