FutureBrand redesigns Beechams packs
FutureBrand has redesigned the packaging for the Beechams All in One range for brand-owner GlaxoSmithKline Consumer Healthcare.
The consultancy was appointed last year following a pitch, according to Futurebrand new business director Tim Hill.
The packs have been reworked to bring the range into line with recent launches Beechams Ultra All in One Capsules and Beechams Ultra All in One Hot Lemon Menthol drink.
The new packs feature a metallic board to differentiate it from the base range and reflect its premium positioning.
The packs will be phased in from this month.
Is that the old packaging? It will be nice to see the new designs – hopefully they’ll be much cleaner and more up to date…
godawful
?
?…. change agency.
Not the inspiration that will filter down through the creative food chain I suspect.
…if it’s not broken, don’t fix it.
at the end of the day it’s up to the client, and beechams is an established brand and has a recognised look already so they don’t want to go too far away from that, i think this was more to link all the all in ones into a set.