The consultancy was appointed directly to the work around 18 months ago, according to KVB managing director Kevin Beard, a former colleague of Meridian director of global marketing Graeme Taylor.
Beard says the consultancy was tasked with creating a design that would be ‘recognisably English to someone in Thailand’. The store uses elements such as padded leather quilts and large graphics of the London Underground.
The store comprises a number of retail zones, including the gallery, a dedicated retail area, and the ‘crown jewels’ – which is a space showcasing Meridian products.
Taylor says, ‘In its design, this showroom aims to fuse traditional luxury with cutting-edge design in a uniquely British way.’
KVB is also working on concept designs for Meridian stores in Los Angeles and London. The Bangkok store opens on 12 November.