KVB Design creates Meridian concept store in Thailand

KVB Design has created ‘very English’ designs for audiovisual brand Meridian’s new concept store in Bangkok, Thailand.

The consultancy was appointed directly to the work around 18 months ago, according to KVB managing director Kevin Beard, a former colleague of Meridian director of global marketing Graeme Taylor.

Beard says the consultancy was tasked with creating a design that would be ‘recognisably English to someone in Thailand’. The store uses elements such as padded leather quilts and large graphics of the London Underground.

The store comprises a number of retail zones, including the gallery, a dedicated retail area, and the ‘crown jewels’ – which is a space showcasing Meridian products.

Taylor says, ‘In its design, this showroom aims to fuse traditional luxury with cutting-edge design in a uniquely British way.’

KVB is also working on concept designs for Meridian stores in Los Angeles and London. The Bangkok store opens on 12 November.

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