The multi-coloured abstract design is intended to ‘subtly evoke the warmth and emotion of Christmas in a contemporary way’, according to a statement released by Cityco, which promotes and develops Manchester’s city centre.
The 5000 tubes of the paper are on sale priced at £2.99 for two metres. Cityco is suggesting that besides being used in the conventional manner, the paper could be framed as ‘an affordable and attractive Christmas present’.
Instead of the usual four-colour print process, the wrapping paper uses six colours. Each piece has ‘a completely different look, and even colour, when wrapped around a present’, claims Cityco chief executive Kate Harrison.
Manchester appointed Saville as its creative director in 2004.