The AC appointed Positive New Media in the spring, following a four-way credentials pitch against Sandbox Media, Two Design and Neil Tinson Studio, which were shortlisted from a total of 20 consultancies.
Replacing the centre’s previous site, created five years ago, the new website has user commenting features, and is ‘very information rich’, according to Positive New Media managing and creative director Kate Tanner.
The AC hosts exhibitions, events and education programmes that attempt to engage the public with the built environment.
Tanner says, ‘One of our main objectives was to create a structure that addresses the needs of varying user types, and we wanted to present the information in an engaging way, with a clean design that can withstand weighty content without looking cluttered.’
Gillian Fearnyough, director of the centre, adds, ‘We work with and for designers, so it was a high priority for it to look good and have the values of clarity and elegance – but because we also work with the public, the site had to be lively and attractive, too.’
The AC hopes to attract further funding to add more interactive elements to the site in future.