Rufus Leonard creates British Gas Energy Smart scheme

Rufus Leonard has designed an online metering service for British Gas, which allows customers to only pay for the energy they use.

The rostered consultancy has been working since September on the free service, Energy Smart, which launches today.

Customers will be able to provide gas and electricity meter readings online or via text message, using the new optional service which will replace estimated billing.

The consultancy has designed an online ‘consumption hub’, which helps consumers to monitor current usage and predict future bills.

The new service is housed within the main British Gas website and ties in with the Planet Home and Looking After Your World sub-brands. There will be an ‘increased level of usability’ as the site develops, says Neil Svenson, chief executive of Rufus Leonard.

In time, Svenson says the service can be developed to include ‘richer functionality, guidance, screen products, more personalisation and [synchronised] real-time data’.

An Energy Smart logo was created by Rufus Leonard in collaboration with Landor Associates.

British Gas will provide customers with a free monitor showing power usage in real time, and claims that users will save 12 per cent on their bills.