The BBC children’s programme Blue Peter will announce the competition details in a live broadcast today.
Martin Lambie-Nairn, creative director at Heavenly, has been approached by the producers to head a judging panel which will also include yet-to-be named illustrators and designers, as well as Blue Peter staff.
Lambie-Nairn says he will be looking to see ‘how it works as an emblem – a picture with meaning, which has to describe the Queen’s Jubilee’.
Simplicity and scaleability will be considered because ‘it has to be reproduced on a pinhead or a pen’, says Lambie-Nairn.
He will also look for a design which ‘shows unusual creativity’ or can be considered ‘insightful or out of the ordinary’.
Children aged six to 14 will be eligible to enter, and submissions cannot feature an image of the Queen but must include a representation of her crown.
The winner will be announced in February 2011 and the design used during and in the run up to all activities associated with the Diamond Jubilee celebration, which includes community and national events, publications, retail and merchandising.